Maren Holloway
Founder & Editor-in-ChiefFormer Condé Nast editor. Edits the long reads, writes the opening letters, and approves every cover line.
A Letter From the Editor-in-Chief
Vol. XI · Winter 2025
"I started this journal because I wanted to read it — and it didn't exist."
A decade on, the pages still smell faintly of ink and Sunday coffee. Welcome to the studio.
Read the latest essay →Vol. XI · Winter 2025
Why We Started
A small magazine, made slowly, for the readers we already had in mind.
In the autumn of 2014, I was working a long magazine shift in lower Manhattan, and I kept noticing the same quiet hunger at dinner parties: women who'd outgrown the speed of the feed but couldn't find a publication that took their Tuesday-afternoon choices as seriously as their Tuesday-afternoon lives.
We started Elegant Angel Blog the following spring, out of a third-floor walk-up in Greenpoint with one desk, one lamp, and a shared belief that style writing could be slow without being solemn. Eleven years later, our editorial team is eleven people, our contributors span nine cities, and we still keep the same lamp.
What you'll find here, and what you won't: long-form essays on what to wear and why, seasonal lookbooks tested on real bodies in real weather, travel notes from places we'd genuinely return to, wellness writing that's editorial and never prescriptive, and recipes for the way we actually host on a Wednesday. You won't find a shop, a storefront, or a parade of celebrity partnerships dressed up as friendship. We're a journal, not a marketplace.
If you've been with us since the first season — thank you. If you're reading this for the first time, pull a chair closer. The kettle is almost ready.
— Maren Holloway
Founder & Editor-in-Chief, Brooklyn, New York
The Masthead
The eleven people who make the journal.
Eleven staff editors in Brooklyn, plus a standing bench of twenty-four stylists, writers, and photographers across nine cities. The masthead below lists the leads — the rest of our contributors appear byline on the essays they shepherd.
Solène Aubrey
Style DirectorShapes the seasonal lookbooks, sources the edits, and writes our monthly "What We're Wearing" column.
Iris Bellamy
Wellness EditorEdits the wellbeing essays, interviews our practitioners, and keeps the copy editorial rather than prescriptive.
June Okafor
Creative Director & PhotographerShoots the seasonal covers, art-directs the print-feel layouts, and protects the negative space on every spread.
Plus seven more editors across travel, hosting, audience, and brand partnerships — and a bench of twenty-four contributing writers, stylists, and photographers from New York, Los Angeles, London, Paris, Copenhagen, Tokyo, Lisbon, Marrakech, and Sydney.
As Referenced By
A short list of the publications who've mentioned us.
- Vogue Named to "Best Independent Style Blogs," 2021 · 2022 · 2023
- Forbes 2024 founder profile: "the independent voice that fills the gap"
- Brit + Co "Top 10 Lifestyle Voices," 2022
- The Zoe Report Referenced in seasonal shopping round-ups
- Refinery29 Featured essay syndication, 2023–2025
- Who What Wear Editorial partner on small-brand features
- Independent Creator Awards "Best Lifestyle Publication Under 1M Reach," 2023
By the Numbers
A decade of continuous publishing, in four figures.
- Founded
- 2014
- In a third-floor walk-up in Greenpoint, Brooklyn.
- Monthly Readers
- 3.2M
- Unique readers, Similarweb Q4 2024 estimate.
- The Sunday Letter
- 412K
- Newsletter subscribers as of Winter 2025.
- Open Rate
- 38%
- On The Sunday Letter — 2.4× the lifestyle benchmark.
The Greenpoint Studio
Where the journal is made.
Our studio sits on the fifth floor of a former ribbon-mill on Greenpoint Avenue. Four rooms, one shared kettle, eleven desks, and the window that gives us our best afternoon light. The address is real; visits are by appointment.
Visit · By appointment
84 Greenpoint Avenue, Suite 5B
Brooklyn, NY 11222
United States
Brooklyn, NY 11222
United States
The Sunday Letter
Read with us on Sunday morning.
One quiet, considered email a week — the essay we're proudest of, the lookbook we'd wear ourselves, the recipe we're testing on Friday. Free, always, no upsells.
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